Liquor Plus is an Vancouver Island owned and operated full service group of liquor stores that has been providing expansive selection at everyday value prices since 2002.
In the spring of 2002 the British Columbia Government announced that liquor retailing was not part of their core services and that they would be phasing out government-run BC Liquor Stores. The plan was to continue to provide service to the market until the private sector grew enough to shoulder the burden. The catalyst was in place to change the BC liquor industry forever.
The first step was to create a vision of what the new company would offer. In 2002, people really only had two options: BC Liquor Stores and a handful of stores referred to as beer and wine stores.
BC Liquor Stores serviced most of the market, but customers felt they lacked the expected level of service. Beer and Wines stores, on the other hand, featured high prices and limited selection. The thought was, as it is today, that providing an alternative to BC Liquor Stores and Beer and Wine stores that provided high levels of service, product knowledge, and broad and unique selection, all at competitive prices would be embraced by the consumer.